The Next Big Thing: Advanced Marketing Analytics
Without a way to utilize customer data effectively, companies are finding themselves prisoners of their data warehouses, and data in and of itself has no value. Attendees will discover why advanced...
View ArticleInsourcing Versus Outsourcing: The Challenge of Todayâs Multichannel Marketer
In this article, Michael Caccavale, CEO of Pluris, provides a road map for companies facing the prospect of selecting a marketing outsourcing partner that can and will meet their total needs.
View Article2008: Contact Centers Prioritize The Customer
In 2008 and beyond, the top priorities for contact center managers and executives are likely to come together, more than ever in the past. With the flood of messages that bombard customers from all...
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